NODE Fest is a yearly festival held at Melbourne’s own Australian Centre for the Moving Image. It brings the best in Australian Motion Graphics and Animation together to share their work, industry insights and creative inspiration. For its first edition NODE turned to the industry with a request for motion responses. The rules were simple, Create a 10-15 second ident featuring the NODE logo.

Our take on it was to explore the similarity between node charts and root systems found in nature which served as inspiration for this botanical take on the NODE logo.

Behind the Scenes

Cat litter, Ping Pong balls, Table salt and other unusual materials were used in this project.